🎬 Situation

A new movie has been released suddenly on REELFLIX without any prior promotion. We need to quickly spread the word and drive viewers to watch it within the first 24–48 hours.

🎯 Goal

Create instant buzz across all platforms to increase:

• Views on the movie

• User engagement

• REELFLIX brand excitement

✅ What To Do

1. Post on Social Media

• Time: Within 2 hours

• Platforms: Instagram, Twitter (X), Facebook, TikTok

• Caption Idea:
  “No trailers. No warnings. It just dropped. 🍿 Watch it now only on REELFLIX.”

• Hashtags: #REELFLIXDrop #NowStreaming

• Use: A short teaser or cryptic image

2. Update REELFLIX App & Website

• Add a banner at the top:
  “A surprise release just dropped – watch now!”

• Link it directly to the movie.

3. Send Push Notification

• Example Message:
  “🎬 Surprise! A new movie just dropped. Tap to watch on REELFLIX.”

4. Email Users

• Subject Line:
  “A surprise REELFLIX release is here!”

• CTA: “Be one of the first to stream it.”

🎨 Creative Style

• Keep the tone exciting and mysterious

• Avoid showing the movie name or poster in the early hours

• Focus on curiosity and the surprise factor

📈 What to Track

• How many people saw the posts (reach)

• Clicks on links

• Number of views on the movie in first 24 hours